Data Analyst / R&I SAMY L'Oréal Benelux

Do you have a knack for reading between the numbers, turning chaos into clarity, and spotting what others miss? Are you ready to unlock the world behind the data for top brands and drive real digital impact? Then this Data Analyst / R&I role is your next big step!

Data Analyst / R&I by SAMY

As a Data Analyst / Research & Insights (R&I) professional, you’ll play a key role within our growing team, supporting the account management crew with sharp trend analysis and hard-hitting performance insights. You’ll dive deep into digital marketing data to understand consumer behavior and turn massive datasets into actionable stories that fuel successful campaigns. Your research and insights will help L’Oréal stay ahead of the conversation, make smarter content, and optimize every marketing euro. Whether it’s digging into social listening, benchmarking against competitors, or reporting on the latest trends, you’ll become the trusted advisor who sees what’s coming before anyone else does.

What you’ll do

• Translate complex data streams into clear, concise, and actionable consumer insights for our clients

• Analyze campaign and channel metrics to spot trends, opportunities, and bottlenecks for improvement

• Set and refine benchmarks, measuring performance against industry standards and direct competitors

• Use advanced social listening tools (like Brandwatch, Sprinklr, Synthesio, NetBase, Socialbakers) to track conversations, uncover trending topics, and monitor the market landscape

• Prepare and present regular reports on brand performance, category trends, and competitive positioning

• Collaborate closely with account management and strategy teams to provide recommendations on content, messaging, campaign creation, and budget allocation

• Conduct market and competitor research to feed our strategic planning process

• Stay ahead of the latest digital and social media trends to continuously drive innovation in our approach
  

What we’re looking for

• You’ve got 2 – 4 years’ experience as a Data Analyst or Research & Insights analyst, ideally in digital marketing or at an agency, so you know how fast things move in this setting.

• You’re great at figuring out what complex data actually means and turning all those numbers into smart, useful insights that people can act on.

• You’ve worked hands-on with social listening tools like Brandwatch, Sprinklr, Synthesio, NetBase, or Socialbakers: so you know your way around these platforms.

• You know how to set up queries, pick the right keywords, and put together reports that are sharp, clear, and really based on the data.

• You’ve got a serious eye for detail, strong analytical skills, and you love solving problems.

• You’re familiar with digital marketing, all the big social media platforms, and you understand the key metrics in influencer marketing.

• You’re a real team player, easy to work with, you communicate well, and you’re happy to work together with people from different teams.

• You’re proactive, curious, and always on the lookout for new ways to innovate in digital marketing.

• You’re a native Dutch speaker and totally comfortable communicating in English, both written and spoken. If you also speak French, it’s definitely a plus!

About SAMY

SAMY is a leading global social first agency. We activate end-to-end media strategies, connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter. We are the first international ecosystem fueled by creativity, technology and culture, and by a team of 900+ people across 20 offices and 55 markets, serving more than 270 leading clients, including Europe, the U.S. and Latin America, who live and breathe social-first. Together, we create relevancy in the social universe for blue-chip brands such as L’Oréal, The North Face, Diageo, Microsoft and Samsung, among others. Our vision is to lead the evolution of brand communication. At our core, we are Bold, Human and Transformative. We are adventurous. SAMY is where your career pushes boundaries and unlocks your highest potential. We were born with a desire to go further. To defy the status quo. To reshape our world. This is your opportunity to work around the globe. With exciting clients. In projects that shape the industry.

What we offer

• Mentally feel well: We invest in mental health! Use OpenUp (https://openup.com/nl/) and participate in valuable courses. OpenUp provides quick and approachable access to mental health courses, health checks, interviews and 1-on-1 consultations with a psychologist via phone, chat and video. It is a preventative measure to address mental health issues early on.

• Learn and grow: Grow personally and professionally, through workshops and inspiring speakers.

• Having fun: We relax together. Think: iconic theme parties, after-work drinks with our legendary smoke machine and fun trips away.

• Lunch, snacks & drinks: A fridge well-filled, healthy snacks, delicious coffee and our unforgettable office bar with the signature team5pm beer!

• Save for later: Save directly 2% on your gross wage with ASR Onsdoenpensioen. Add more if you’d like!

• Cool gadgets: We make sure you have all the tools to do your work, including a Macbook.

• We pay for your calls: Claim the costs for your phone plan up to €50,- per month.

• Unlimited vacation days (NL): Take as many vacation days as you’d like. We trust each other’s own responsibility!

• From a to b: We make sure you can come to our office smoothly; with a free Swapfiets, a public transport card or a new pair of sneakers ;-)

• Hybrid Work Modality: Enjoy the best of both worlds with our flexible hybrid work setup, working 3 days from the office, designed to connect, create, and inspire.

• Flexible Working Hours: Promote a healthy work-life balance.

• International Work Environment: Be part of a truly diverse and multicultural global family with opportunities to meet peers and work from any of our offices 3 weeks per year. 

• Career Growth Opportunities: Access career paths, in-house online training, and the mobility plan to expand beyond local opportunities.

• Entrepreneurial Ecosystem: Opportunity to actively participate in the creation and growth of new ventures through SAMY Awards and Jaguar Incubator.

• Global Briefs: Opportunity to actively participate in SAMY’s global growth by contributing to exciting client pitches and volunteering for projects aligned with your dream brands, target countries, or passions.