Digital Planning Strategist SAMY L'Oréal Benelux

Do you want to shape digital strategies for one of the world’s biggest beauty brands, where influencer marketing and creativity drive real impact? Are you passionate about turning data and consumer insights into standout campaigns for L’Oréal, bridging analytics, innovation, and big ideas all the way from strategy to execution? Then this Digital Planning Strategist role is your perfect challenge!

Digital Planning Strategist by SAMY

As a Digital Planning Strategist, you’ll take ownership of shaping multichannel strategies for some of the world’s most recognized brands. Your focus? Combine deep consumer insights, company ambitions, and full-funnel thinking to develop digital solutions that drive results. Whether you’re collaborating with creative minds, influencers, or the data experts at team5pm and L’Oréal, you champion the belief that the smartest campaigns start with data, not just end with it. You connect the dots between insights and execution, always finding new ways to bring brands to life and push boundaries across all digital touchpoints.

What you’ll do

• Develop bold, multichannel strategies grounded in consumer insight and big-picture brand goals

• Interpret consumer journeys and touchpoints into actionable objectives for standout campaigns

• Recommend the strongest formats, platforms, and channels for every campaign and objective

• Bring strategic direction across L'Oréal divisions, spotting opportunities to create synergy and sharpen each brand’s unique approach

• Collaborate closely with creativity, data, and influencer marketing teams to ensure cohesive, insight-driven campaign concepts

• Serve as the bridge between research/analytics and creative/execution teams

• Partner with Account Managers and promotional teams to keep brand priorities and campaign definitions crystal clear

• Use data to inform campaign strategy from the start, transforming insights into creative action and measurable results

What are we looking for

• You’ve got 5 – 7 years of experience in digital planning, strategy, or a similar role, ideally working on high-profile or fast-paced accounts, so you know how to handle big challenges and tight deadlines.

• You’ve got a strong track record of teaming up with both data wizards and creative minds, you know how to bring different types of people together.

• You’re a top communicator who makes sure everyone’s on the same page when it comes to strategy and teamwork.

• You’re a real self-starter: motivated, responsible, and always ready to dive into new things. You’ve got a big passion for innovation too.

• You’re experienced in managing teams and know how to coordinate smoothly across different departments or projects.

• You’re genuinely enthusiastic about all things digital marketing, especially when it’s driven by data and new strategies.

• You’re a native Dutch speaker and totally comfortable communicating in English, both written and spoken. If you also speak French, it’s definitely a plus!

About SAMY

SAMY is a leading global social first agency. We activate end-to-end media strategies, connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter. We are the first international ecosystem fueled by creativity, technology and culture, and by a team of 900+ people across 20 offices and 55 markets, serving more than 270 leading clients, including Europe, the U.S. and Latin America, who live and breathe social-first. Together, we create relevancy in the social universe for blue-chip brands such as L’Oréal, The North Face, Diageo, Microsoft and Samsung, among others. Our vision is to lead the evolution of brand communication. At our core, we are Bold, Human and Transformative. We are adventurous. SAMY is where your career pushes boundaries and unlocks your highest potential. We were born with a desire to go further. To defy the status quo. To reshape our world. This is your opportunity to work around the globe. With exciting clients. In projects that shape the industry.

What we offer

• Mentally feel well: We invest in mental health! Use OpenUp (https://openup.com/nl/) and participate in valuable courses. OpenUp provides quick and approachable access to mental health courses, health checks, interviews and 1-on-1 consultations with a psychologist via phone, chat and video. It is a preventative measure to address mental health issues early on.

• Learn and grow: Grow personally and professionally, through workshops and inspiring speakers.

• Having fun: We relax together. Think: iconic theme parties, after-work drinks with our legendary smoke machine and fun trips away.

• Lunch, snacks & drinks: A fridge well-filled, healthy snacks, delicious coffee and our unforgettable office bar with the signature team5pm beer!

• Save for later: Save directly 2% on your gross wage with ASR Onsdoenpensioen. Add more if you’d like!

• Cool gadgets: We make sure you have all the tools to do your work, including a Macbook.

• We pay for your calls: Claim the costs for your phone plan up to €50,- per month.

• Unlimited vacation days (NL): Take as many vacation days as you’d like. We trust each other’s own responsibility!

• From a to b: We make sure you can come to our office smoothly; with a free Swapfiets, a public transport card or a new pair of sneakers ;-)

• Hybrid Work Modality: Enjoy the best of both worlds with our flexible hybrid work setup, working 3 days from the office, designed to connect, create, and inspire.

• Flexible Working Hours: Promote a healthy work-life balance.

• International Work Environment: Be part of a truly diverse and multicultural global family with opportunities to meet peers and work from any of our offices 3 weeks per year. 

• Career Growth Opportunities: Access career paths, in-house online training, and the mobility plan to expand beyond local opportunities.

• Entrepreneurial Ecosystem: Opportunity to actively participate in the creation and growth of new ventures through SAMY Awards and Jaguar Incubator.

• Global Briefs: Opportunity to actively participate in SAMY’s global growth by contributing to exciting client pitches and volunteering for projects aligned with your dream brands, target countries, or passions.